Flip Video

Pure Digital Technologies Unveils Flip Video™

Pure Digital Technologies today introduced Flip Video, a new line of digital camcorders designed to revolutionize how everyday consumers shoot and share video. These remarkably simple and affordable devices feature a major advance in video sharing technology combined with an ultra-portable design and easy video capture and editing. Developed with Internet video sharing software integrated into the device, Flip Video (www.theflip.com) is the first camcorder to seamlessly upload directly to YouTube and other online video sharing sites. Available today at major retailers nationwide — in time for giving gifts to moms, dads and grads — Flip Video camcorders capture life's spontaneous moments, no matter where or when they occur. The camcorder retails at $119.99 for the 30-minute model and $149.99 for the 60-minute model.

"With Flip Video, Pure Digital® has created a brand new category of camcorder that puts the power to instantly capture, edit, and share video in the pocket of everyday consumers," said Jonathan Kaplan, Chairperson and CEO of Pure Digital Technologies. "Flip Video has the potential to forever change the way people use this increasingly popular medium."

Flip Video's built-in software allows people to share videos as easily as they would digital photos. In addition to instant emailing, the program allows videos to be uploaded directly to popular Internet video sharing sites, including YouTube. Creative users can also edit their clips, make custom movie mixes, add their own music, capture still photos from video, and even design video greeting cards.

"Flip Video is a new breed of camcorder that recognizes and leverages the tremendous demand for video sharing." said Kelly Liang, Business Development, YouTube. "Not only does Flip Video make it easy to capture video, it also makes it simple to instantly share it with friends, family or the world via YouTube."

From the makers of the successful and critically acclaimed Pure Digital Point & Shoot Camcorder, Flip Video is the only camcorder that gives consumers the convenient option of bringing the camcorder to a local photo lab for one-hour DVD processing. There are more than 9,400 Pure Digital-certified retail locations nationwide, including CVS/pharmacy, Rite Aid, Wolf Camera Centers, Longs Drugs, and Duane Reade.

Additional Flip Video Features and Availability

• One-touch recording with 2x digital zoom
• 1.5 inch color playback screen
• Instant playback, review and delete features
• Play videos directly from the camcorder to any TV
• Uses AA batteries
• Built-in software for instant viewing, editing, and sharing
• One-click emailing
• Integrated video uploading to YouTube and other online video sharing sites
• Capture still frames from video
• Make custom-edited movie mixes with music
• Create and organize your personal video library
• One-hour DVD processing through one of more than 9,400 Pure Digital-certified U.S. retail locations
• Availability: Starting May 1, 2007 at retail locations nationwide including Best Buy, Costco, Target, Toys "R" Us, and online at Amazon.com, BestBuy.com, Red Envelope and others.

About Pure Digital Technologies, Inc.

Based in San Francisco, Pure Digital Technologies is a pioneer in developing simple, affordable digital imaging solutions for the mass market.  Its revolutionary Flip Video family of camcorders ignited a new category of video cameras that puts the power to shoot and share video into the pockets of everyday consumers.  Flip Video camcorders are the world's first with on-board software to enable editing, organizing, and seamless video uploading to YouTube, MySpace, AOL Video and other video sharing sites.  As part of its Flip Video Spotlight Program, the company pledged to deliver 1 million camcorders to help non-profits use the power of video to change the world.  Flip Video is available in over 10,000 retail locations including Amazon, Best Buy, Circuit City, Wal-Mart, Sam's Club, Sears, Kmart, and TheFlip.com.  Flip Video products are also available in Canada and the United Kingdom.  For more information, visit www.TheFlip.com.