Flip Video™ Ultra Series Raises the Bar for Simple Video Capture and Sharing
Revolutionary pocket-size camcorders arrive in UK following major U.S. success
May 30, 2008 — London
Today marks the UK launch of the Flip Video Ultra Series, a next-generation line of highly compact digital camcorders that makes it easier than ever for on-the-go consumers to shoot and share high-quality video. Wildly popular in the U.S., Flip Video currently accounts for over 13% of all U.S. camcorder sales and has been featured extensively on top-tier U.S. media outlets. Small enough to carry anywhere, Flip Ultra provides unmatched portability and simplicity for capturing, editing and sharing video.
The Flip Video Ultra Series, marketed in Europe by Flip Video UK is the flagship product in the popular Flip Video family of digital camcorders – the world's first camcorders with on-board software to enable editing, organizing, and seamless video uploading to YouTube and other video sharing sites. Flip Video Ultra features proprietary video processing technology, which delivers stunning video and sound quality, even when played on large-screen TVs. The Flip Video product line represents an entirely new category of camcorder that puts the power to instantly capture, edit and share video in the pocket of everyday consumers.
"Flip Video Ultra's sleek design makes it the camcorder of choice for people who want a stylish, high quality, take-anywhere camcorder to capture and share life's stories," said Flip Video Chairman and CEO Jonathan Kaplan. "US consumers have embraced the Flip's simplicity and convenience because it makes video incredibly fun for anyone. We anticipate a similar response in the UK."
Flip Video Ultra's built-in software greatly expands the range of possibilities for users to enjoy and share their video. The software simplifies video sharing by directly integrating with YouTube and other popular sharing sites to provide a seamless experience for both private and public video sharing. This allows consumers to share their videos as easily as they would digital photos – a trend Flip Video pioneered. The software also makes it simple to edits clips, create custom movies, and even capture still photos from video.
The Flip Video Ultra Series is available from 9 June, 2008 from leading retailers in the UK including Amazon.co.uk, PC World, Play.com and Toys R'Us, with more to be announced in the coming months. The 60-minute (2GB) model has a suggested retail price of £99.99 and comes in four colours – white, black, orange and pink. Also launching in the UK shortly is a line of Flip Video accessories including a pouch, tripod, action mount, and USB extension cables.
Flip Video Ultra Features
The Flip Video Ultra Series incorporates a wide range of advanced features, including a high-resolution 1.5 inch transflective, no-glare display for clear viewing in even the brightest sunlight, latest-generation video processing technology, and 2GB on-board memory to hold 60 minutes of video.
Features include:
- One-touch recording with 2x digital zoom
- Instant on-camera playback and delete
- High-speed video sharing from any PC or Mac
- One-click emailing of videos and video greeting cards
- Custom editing of movie mixes, with the option to set them to your own music
- Capture of still photos from video
About Pure Digital Technologies, Inc.
Based in San Francisco, Pure Digital Technologies is a pioneer in developing simple, affordable digital imaging solutions for the mass market. Its revolutionary Flip Video family of camcorders ignited a new category of video cameras that puts the power to shoot and share video into the pockets of everyday consumers. Flip Video camcorders are the world's first with on-board software to enable editing, organizing, and seamless video uploading to YouTube, MySpace, AOL Video and other video sharing sites. As part of its Flip Video Spotlight Program, the company pledged to deliver 1 million camcorders to help non-profits use the power of video to change the world. Flip Video is available in over 10,000 retail locations including Amazon, Best Buy, Circuit City, Wal-Mart, Sam's Club, Sears, Kmart, and TheFlip.com. Flip Video products are also available in Canada and the United Kingdom. For more information, visit www.TheFlip.com.