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Cisco Brings Flip Video Shoot and Share Camcorders to Mexico

Flip Mino and MinoHD Camcorders offer consumers a simple and fun way to bring video into everyday lifestyles
October 22, 2009 — Mexico D.F.

Cisco® the makers of Flip Video™, one of the lead selling camcorder lines in the United States, has announced the introduction of the Flip Mino and Flip MinoHD camcorders into the Mexican market. Flip Video camcorders put the power of video into consumers' pockets by enabling them to instantly capture and share their personal videos anywhere, at any time.

"We chose Mexico as the first country in Latin America to make Flip Video camcorders available because we feel Mexican consumers will appreciate video that is easy and fun to shoot and share," said, Jonathan Kaplan, SVP and general manager, Cisco Consumer Products group. "The simplicity and slim size along with the pre-installed FlipShare™ software, which helps users easily edit, organize and share their video, makes it a complete camcorder for people who want a stylish, high quality, take-anywhere pocket video camera to capture memories and spontaneous moments."

The Flip Mino and MinoHD models are recognized for their stylish design and are available in a slick black color option for the Flip Mino and shiny chrome for the MinoHD. Simple to use and with a full 60 minutes of record time, both Flip Mino and MinoHD let users capture video anywhere such as parties, school, a weekend getaway, a soccer game or a night out with friends. The unique flip-out USB arm pops up when users are ready to download their videos directly to their PC or Mac without having to use any cables.

Both the Flip Mino and MinoHD models come preloaded with FlipShare™ software which is installed directly on a PC or Mac the first time the Flip Video camcorder is plugged in. Once loaded, users can easily edit, organize, make movies with music and then share their videos by emailing to friends and family or directly publish to YouTube™ or MySpace™. The videos are also ready for posting to Facebook™ and other social media sites. Another fun feature is that users can capture still photos from the videos they take and easily share them as well.

"Flip Video has been the top selling camcorder in the United States with millions of units sold in the past two years," said Joseph Edelheit Ross, Latin America Business Manager, Cisco Consumer Products group. "We are looking forward to bringing capture and share video products to Mexico, and making video easy and fun for everyone."

Both the Flip Mino and MinoHD models have features that make them easy to use such as the sleek flat back panel with simple backlit one-touch controls to record, play, share, save and delete. The rechargeable batteries power up automatically when the flip-out USB arm is connected to the computer. The introduction of the Flip MinoHD makes it one of the most unique HD video cameras in the world with crisp, clear high-quality video, pre-installed FlipShare™ software and the unique flip-out USB arm. The Flip MinoHD has a stunning resolution of 1280x720 at 30 frames per second with one hour of recording time of HD quality video.

Pricing and Availability

Both the Flip Mino and MinoHD models are being introduced for the holiday season and are scheduled to be on retail shelves in Mexico in early November. The Flip Mino will be available in black with an MSRP of $2,499 pesos, and the Flip MinoHD will be introduced in chrome with an MSRP of $2,999 pesos.

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About Flip Video Products

Flip Video was acquired by Cisco (NASDAQ: CSCO) in May of 2009 and operates as part of Cisco’s Consumer Products group. Its revolutionary Flip Video camcorders changed the way people capture and share video by making it simple, accessible and fun for anyone. Flip Video camcorders are pre-loaded with FlipShare™ software to enable easy organizing, editing, and seamless uploading to Facebook Video™, MySpace™, YouTube™ and other video sharing sites. More information about Flip Video products can be found at www.flipvideo.mx.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Cisco’s vision for the consumer is to enable people to live a connected life that is more personal, more social, and more visual. More information about Cisco and its line of consumer products can be found at www.cisco.com/consumer or www.linksysbycisco.com.

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Cisco, the Cisco logo, Linksys by Cisco, Flip Video, FlipShare™, MinoHD and Cisco Systems are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.