Featured Coverage

USA Today
April 29, 2009


“If you haven't already flipped for the Flip, you might now.”
Read full article
Newsweek
December 15, 2008


“The Flip line of pocket-size camcorders has become the latest must-have device”
Read full article
The Wall Street Journal
June 04, 2008


“A sleek, hip-looking gadget... changes the way people capture and share videos”
Read full article
Business Week
April 17, 2008


“How the Flip grew from a simple idea to a contender among giants like Sony”
Read full article
New York Times
March 20, 2008


“One of the most significant electronics products of the year”
Read full article
abc NEWS
December 17, 2007


“...this camera could fundamentally change the way we view and interact with people and places around us.”
Read full article
CNN.com
December 12, 2007


“Great way to capture the moment on the fly”
Read full article
Yahoo!
September 13, 2007


“World’s simplest video camera”
Read full article


For press inquiries:

CommStrat
Wynne Ahern Kokka 
510-658-8870

Cisco
Karen Sohl 
949-823-1578

FEATURED ARTICLES

Fast Company
June 11, 2009
Flip UltraHD is Pure Digital’s Best Pocket Camcorder Yet
Flip UltraHD is Pure Digital’s Best Pocket Camcorder Yet

A video recorder that solved every problem...
CNET News.com
April 29, 2009
Pure Digital Not Flipping Out Over a Little Competition
Pure Digital Not Flipping Out Over a Little Competition

The device that basically invented the $200 digital camcorder category
USA Today
April 29, 2009
New Flip Ultra Video Cameras Might Flip Your Switch
New Flip Ultra Video Cameras Might Flip Your Switch

If you haven't already flipped for the Flip, you might now.
Business Week
April 23, 2009
How Do You Innovate In A Recession?
Look to the iPhone, Flip, Kindle and ZipCar for Answers
How Do You Innovate In A Recession?

Great hardware and terrific software
Wired
April 20, 2009
How Gadgets Lose Their Magic
How Gadgets Lose Their Magic

Transformation from TV studio to Flip is the very definition of magic
CBS News
January 23, 2009
What Should President Barack Obama's Top Priorities be for the First 100 Days?
CBS News and Flip Video have partnered together in a contest where Americans can submit videos that express the challenges their communities are facing.
CBS News invites you to submit your videos for the First 100 Days of the Obama administration.

Business Week
December 2, 2008
The Flip's Still Hip. And Now the Flip's Web Site is a Design Tool and Tutorial
The Flip's still Hip. And now the Flip's Web site is a design tool and tutorial.

Pure Digital is a truly inventive company
Detroit Free Press
December 2, 2008
Gadget of the Year: The Flip MinoHD
Gadget of the year: The Flip MinoHD

takes video that can only be described as breathtaking
San Francisco Chronicle
November 30, 2008
Low Prices Help lead to Pure Digital's Success
Low prices help lead to Pure Digital's success

rapid success has giants Sony and Samsung racing to catch up
The New York Times
November 19, 2008
HD Video Made Sleek And Simple
HD Video Made Sleek And Simple

A megahit… grabs really great-looking video
CBS News
November 12, 2008
The Flip Goes High-Def
The Flip Goes High-Def

very well designed, sleek, lightweight and easy to use digital video camera
Reuters
November 12, 2008
Flip Camcorder Moves Up to HD
Flip Camcorder Moves Up to HD

The Flip camcorder is stepping up to the more rarefied world of high-definition
The New York Times
November 11, 2008
A Camcorder Insurgent Goes HD
A Camcorder Insurgent Goes HD

Captures video in crisp high-definition
The Wall Street Journal
November 11, 2008
Flip Camcorder Goes High-Def
Flip Camcorder Goes High-Def

Pure Digital Technologies has changed the way people think about video cameras
USA Today
October 14, 2008
Flip Mino Lets You Pick a Look for Your Video Camera
Flip Mino lets you pick a look for your video camera

Letting young people completely design their device. That's something the youth market absolutely loves to do
Entertainment Tonight
October, 2008
Stars Flip Out for ET!
Stars Flip Out for ET!

Celebrities sizzle on the Flip Video camcorder
Forbes
October 8, 2008
Time for Simplicity
Time for Simplicity

Simplicity has been a good quality to have at retail during the holidays
Chicago Tribune
August 18, 2008
Pocket-Size Simplicity, Quality
Pocket-size simplicity, quality

Everything you need, from capable software to storage, is built into the device
Time Magazine
July 31, 2008
25 Gotta Have Travel Gadgets
25 Gotta Have Travel Gadgets

Finally, a video camera so easy, a technophobic wife can use it. That's precisely the point of Flip's Mino
San Francisco Chronicle
July 30, 2008
Pure Digital sells 1 millionth Flip camcorder, now #1 in U.S.
Pure Digital sells 1 millionth Flip camcorder, now #1 in U.S

San Francisco's Pure Digital Technologies has a fair amount to crow about.